Lorch & RED – Two brands, one goal: Making welding simply better
Lorch Schweißtechnik GmbH has stood for high-quality welding solutions for industry and crafts for decades.
With the introduction of the brand RED by Lorch, Lorch expands its portfolio and now also offers customised solutions for hobbyists and DIY enthusiasts. But what distinguishes the two brands – and which is the right choice for whom?
Lorch – For professionals who give their all every day
The brand Lorch is aimed at professional users from industry and crafts who have the highest demands on their welding technology. Whether in the workshop or on site – Lorch devices are designed for durable, intensive use.
Typical features:
- Target group: Industry and crafts.
- Robustness & durability: Developed for long shifts and tough conditions.
- Performance & speed: Maximum efficiency for demanding tasks.
- Individual advice: Personal contact, demonstrations and customised solutions.
- Technology & innovation: Intelligent functions for highest precision and productivity.
RED – For everyone who just wants to get started
RED is the new brand for everyone who wants to get hands-on – whether in the hobby sector, for DIY or for smaller repairs. The devices are ready to weld, intuitive to operate and offer an affordable entry into the world of welding.
Typical features:
- Target group: Private individuals, DIY fans, hobbyists.
- Field of application: Occasional use, short tasks at home.
- Simple & intuitive: No expert knowledge required – just plug in and start.
- Digital ordering & service: Quickly available, self-explanatory and with automated services.
Would you like to know why a RED welding machine might be just right for you? Then read on in the article “Why you need a RED welding machine” – there you will find everything about the advantages and applications of welding machines from RED by Lorch!
Two brands – clear focus
| Lorch | RED by Lorch | |
|---|---|---|
| Target group | Industry & crafts | Hobbyists & DIY |
| Frequency of use | Daily, long shifts | Occasional, short tasks |
| Requirements | Robust, powerful, durable | Affordable, simple, intuitive |
| Sales | Personal, advisory | Digital, self-explanatory |
| Product range | High-end welding technology | Ready-to-weld entry-level devices |
Conclusion: The right device for everyone
Whether professional or hobby welder – with Lorch and RED by Lorch, everyone finds the right solution. While Lorch impresses with high-end technology for professional continuous use, RED by Lorch offers an uncomplicated entry for all those who want to get active themselves.
If you have questions about purchasing or need help with selection, please feel free to contact us via the contact form.